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An interview with family office advisor and finance expert Rich Gupta, about understanding what are family offices, the decision-making processes of high net worth individuals and their advisors and other tips on connecting with these elusive organizations. How sticky is their money? How do you convince family offices to invest in you? Do most invest directly or through funds? All the answers and more from one of the funniest and engaging people in the business. This recording was made on September 8th, 2022 as part of a meetup of Silicon Allee’s new Skytrain investor network and was co-hosted by Travis Todd, Co-founder of Silicon Allee. For more information on Skytrain please visit siliconallee.com/skytrain